The Jiddat Initiative · Moro, Sindh, Pakistan
Girls' education, built with families, not around them.
Jiddat works in rural Sindh to close learning gaps, earn family trust and keep girls in school through the moments when they are most likely to leave.
Why Jiddat exists
Most girls who leave school are not far from learning. They are far from the support, confidence and family trust that make learning possible over time.
In rural Pakistan, a girl's education is shaped by more than access to a classroom. Falling behind in class, household pressure, distance, safety concerns and doubt about where school leads can each decide whether she continues.
Jiddat works at that intersection: supporting girls academically while helping families see education as practical, valuable and worth protecting.
Our story and the people behind itJiddat by the numbers
Figures as published by Jiddat; see Impact for how we count.
What we do
Four ways we keep a girl learning.
We combine education support, family engagement and simple tools that help communities act early, before a small gap becomes an exit.
Learning support
Targeted academic help so students strengthen core skills, rebuild confidence and keep pace in school.
Family engagement
We work with parents and caregivers to build trust, answer concerns and protect a girl's education at home.
Community partnerships
Local educators, volunteers and community members make support trusted, practical and close to home.
Access tools
Simple tools, including a WhatsApp assistant, that help families navigate school decisions, scholarships and what comes next.
Our approach
Built around trust, in three moves.
Programs are built with the community, not around it. Our work starts with local realities: family concerns, school access, learning gaps, safety and the daily decisions that shape whether a child stays in school.
01 — Listen locally
Start with the real barrier.
We begin with families, students, teachers and community leaders to understand what is actually blocking a girl's education, whether academic, social, financial or family-related.
02 — Design practical support
Match support to the need.
Tutoring, family outreach, learning materials, mentoring or a local partner, chosen to fit real schedules, real classrooms and real household pressures.
03 — Adapt and improve
Stay close and follow up.
We keep learning from what works, adjust support and stay close to the student's changing reality so progress holds from one school year to the next.
Access tools
Answers for families, in the app they already use.
Jiddat built and runs an AI-enabled WhatsApp assistant that gives girls and their families personalised information on educational access and opportunities: admissions, scholarships, exam timelines and what to do next.
It is designed with the families who use it, in their language, and backed by people. The assistant surfaces options and patterns; Jiddat's team makes the calls, follows up and stays accountable. Early results show encouraging engagement and repeat use.
How the assistant fits our programsOur name
جدت Jiddat
Newness. Innovation. The courage to find a different way forward.
The name is a reminder that education work cannot rely on old assumptions. It needs local listening, practical design and trust built with families, one conversation at a time.
Our story
Rooted in lived experience.
Jiddat began in Moro with a belief that children should not lose their future because their families lack information, support or a trusted pathway to education.
The work has grown from local relationships and rural realities into a team of staff and volunteers working across eight districts, with the same commitment to practical change: one girl rebuilding confidence, one family changing its mind, one school year that continues instead of ending too soon.
Co-founder Attaullah Abbasi was selected as a 2024–25 Obama Foundation Scholar at the University of Chicago for his work in rural education.
Work with us
Help more girls stay in school.
We are looking for partners, volunteers, mentors and early supporters who want to help this work grow.